The First ?Major? Highlights Major Health Concern: Skin Cancer ...

As the Master?s tournament in Augusta, Georgia continues with forecasters predicting a brilliant sun producing a UV index rated as ?very high,? the Entertainment Industries Council, Inc. (EIC) collaborates with the Sun SafeTee program to increase awareness of the dangers of excessive sun exposure with the ?Block the Sun, Not the Fun? campaign.

?It certainly is important that golfers heed the guidelines being put forward by the Sun SafeTee Program for their protection against the sun and avoidance of skin cancer,? said renowned golfer Arnold Palmer.

Did you know 1 in 5 Americans will develop skin cancer in their lifetime? What about the fact that 1 million people will be diagnosed with skin cancer in the U.S. this year? How about this one: golfers are at especially high risk thanks to tee times at peak sun (10am-4pm), little shade on the links, and chances increasing by 20% for those who play at least 2 rounds per month.

Skin cancer is the most prolific form of cancer, and the most preventable. This is why EIC and Sun SafeTee are combining forces. They will be conducting exposed-skin cancer screenings with licensed dermatologists at various golf industry events throughout the year, according to Mark Wishner of the Sun SafeTee program. The program will also be issuing regular sun safety communiqu?s including brochures for distribution in schools, workplaces and athletic facilities, to help prevent you from becoming a statistic!

These resources will also be available for the creative community to encourage accuracy and issue prioritization among writers and producers. ?The entertainment industry and sports broadcasters are in a unique position to reach millions with a single accurate message that can encourage broad audiences to take control of their health. EIC is dedicated to bringing the power and influence of the industry to bear on health and social issues, like skin cancer, to get this vital health information to the public at large and drive change,? says Brian Dyak, President & CEO, EIC.

Read more: http://news.yahoo.com/first-major-highlights-major-health-concern-skin-cancer...

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